{"id":31506,"date":"2025-02-26T10:46:58","date_gmt":"2025-02-26T09:46:58","guid":{"rendered":"https:\/\/jardindeideas.net\/?p=31506"},"modified":"2025-04-22T15:37:53","modified_gmt":"2025-04-22T13:37:53","slug":"ymyl-on-websites","status":"publish","type":"post","link":"https:\/\/jardindeideas.net\/en\/ymyl-on-websites\/","title":{"rendered":"What You Need to Know About YMYL"},"content":{"rendered":"

The Impact of YMYL on Websites<\/strong><\/h2>\n

The term YMYL<\/strong>, which stands for “Your Money or Your Life”<\/strong>, is a fundamental concept in search engine optimization (SEO<\/strong>) and Google\u2019s quality guidelines.<\/p>\n

YMYL pages are those that can have a significant impact on a user\u2019s safety, health, well-being, or financial stability. Because of their importance and potential repercussions on people’s lives, these pages require a much higher level of authority and trust than others.<\/strong><\/p>\n

\"YMYL\"<\/p>\n

What Defines a YMYL Page?<\/strong><\/h2>\n

Google analyzes and classifies certain types of content as YMYL<\/strong> due to the risks associated with inaccurate or misleading information, which could have a negative impact.<\/p>\n

Health<\/strong><\/h3>\n

Includes any page that provides medical advice, diagnoses, or treatments<\/strong>, such as those related to diseases, medications, or surgery<\/strong>. Incorrect information on these pages can endanger users’ health.<\/p>\n

Personal Finance<\/strong><\/h3>\n

Covers topics related to investments, financial planning, taxes, loans, savings, and any other money-related areas.<\/strong> Incorrect advice can lead to serious financial losses.<\/p>\n

Safety and Well-being<\/strong><\/h3>\n

Pages that include topics on personal safety<\/strong>, such as fraud prevention, handling personal data, or physical security.<\/p>\n

News and Events<\/strong><\/h3>\n

Information on social or political topics<\/strong> that could affect public well-being, either through direct impact or misinterpretation of facts.<\/p>\n

What Came First: YMYL or E-E-A-T?<\/strong><\/h2>\n

And the answer is\u2026<\/p>\n

The concept of YMYL<\/strong> was introduced before E-E-A-T<\/strong> (Experience, Expertise, Authority, Trustworthiness<\/strong>).<\/p>\n

Initially, Google focused on identifying and regulating content that had a critical impact on users’ lives. Over time, the need for a more precise evaluation of these pages’ quality led to the development of the E-E-A-T<\/strong> framework.<\/p>\n

YMYL as the Initial Priority<\/strong><\/h3>\n

From the start, Google recognized that certain types of content required higher verification and authority standards due to the associated risks.<\/p>\n

The Evolution
\n<\/strong><\/h3>\n

To address these needs, Google developed the E-E-A-T<\/strong> framework, which, in addition to assessing the reliability and authority of a source, also evaluates the author’s direct experience in the subject matter.<\/p>\n

In summary, marked the beginning of a stricter approach to protecting users from harmful content, while E-E-A-T<\/strong> expanded on this effort, providing tools to assess content quality more thoroughly.<\/p>\n

The Importance in Google’s Algorithms<\/strong><\/h2>\n

Google has been particularly careful with websites that fall into the YMYL<\/strong> category, as low-quality or inaccurate information can have severe consequences for users. Notably, Google’s Core Updates<\/strong> focus on penalizing low-quality content<\/strong> in YMYL<\/strong> pages.<\/p>\n

How Does Affect SEO?<\/strong><\/p>\n

If you have a YMYL<\/strong> page, you must ensure it meets specific standards.<\/strong> Here are some key points to improve your YMYL<\/strong> pages’ SEO performance:<\/p>\n

    \n
  • Content Authority Review<\/strong>: If you provide medical or financial advice, the content should be written by experts in the field, such as doctors, nutritionists, or certified financial advisors.<\/li>\n
  • Author Credibility<\/strong>: Users should easily verify the author’s credentials and expertise.<\/li>\n
  • High-Quality Sources<\/strong>: Ensure that the sources supporting your claims are reputable and reliable, such as scientific studies, government reports, or authoritative websites.<\/li>\n
  • Frequent Content Updates<\/strong>: In fields like health and finance, data changes constantly, so keeping your content up to date is crucial.<\/li>\n
  • User Interaction<\/strong>: Encourage clear communication with users by answering their questions and providing easy access to additional information.<\/li>\n<\/ul>\n

    YMYL<\/strong> pages are crucial for both users and search engines like Google. Maintaining a strong online reputation is essential to ensuring your page succeeds in today\u2019s highly competitive digital landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[395],"tags":[],"class_list":["post-31506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"_links":{"self":[{"href":"https:\/\/jardindeideas.net\/en\/wp-json\/wp\/v2\/posts\/31506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jardindeideas.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jardindeideas.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jardindeideas.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jardindeideas.net\/en\/wp-json\/wp\/v2\/comments?post=31506"}],"version-history":[{"count":0,"href":"https:\/\/jardindeideas.net\/en\/wp-json\/wp\/v2\/posts\/31506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jardindeideas.net\/en\/wp-json\/wp\/v2\/media\/31409"}],"wp:attachment":[{"href":"https:\/\/jardindeideas.net\/en\/wp-json\/wp\/v2\/media?parent=31506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jardindeideas.net\/en\/wp-json\/wp\/v2\/categories?post=31506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jardindeideas.net\/en\/wp-json\/wp\/v2\/tags?post=31506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}